Marketing technology (MarTech) enables companies to manage and measure marketing activities at every customer touchpoint. The technologies marketing companies are leveraging in 2023 and beyond are artificial intelligence (AI), extended reality (XR), Web3, metaverse, big data, and analytics. Furthermore, social commerce and omnichannel marketing maintain their position as the main means of marketing and advertising. Voice assisted selling also offers targeted ads at scale. Additionally, companies are using low-code/no-code platforms to automate ad scheduling and performance analysis. Ultimately, consumer data privacy is a major concern that marketers are addressing with compelling, transparent, intent-based marketing solutions.
The Innovation Map outlines the top 9 marketing technology trends and 18 promising startups
For this in-depth investigation into the top marketing technology trends and start-ups, we analyzed a sample of 2,038 global start-ups and growth companies. The result of this research is data-driven innovation intelligence that improves strategic decision-making by providing an overview of emerging technologies and startups in the marketing industry. These insights are derived from working with our Big Data and artificial intelligence technology.StartUs Insights Discovery Platform, covering more than 2,500,000 start-ups and scale-ups worldwide. As the world's largest resource for startup data, the SaaS platform allows you to quickly and comprehensively identify relevant startups, emerging technologies and future industry trends.
In the innovation map below, you get an overview of the top 9 marketing technology trends and innovations impacting 2,038 companies worldwide. Additionally, the Marketing Technology Innovation Roadmap reveals 18 hand-picked startups, all working on emerging technologies that advance their field.
Top 9 marketing technology trends
- Artificial intelligence
- Extended Reality
- social commerce
- consumer privacy
- Marketing Web3
- Low-code/no-code platforms
- voice marketing
- marketing omnicanal
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The tree map reveals the impact of the top 9 marketing technology trends
Based on the marketing technology innovation roadmap, the following treemap illustrates the impact of the top 9 marketing technology trends in 2023. AI-powered software solutions simplify marketing planning, execution and analysis and the mapping of the consumer journey. Chatbots use machine learning (ML) to automate repetitive tasks and create hyper-personalized consumer experiences. XR and Web3 technologies such as blockchain, non-fungible tokens (NFTs) and the metaverse also provide compelling consumer experiences for a global audience. Live streaming, voice commerce and omnichannel marketing are the preferred means of reaching and converting audiences. However, email, connected television (CTV) and over-the-top (OTT) advertising continue to grow in popularity. While customer data platforms (CDPs) provide a centralized data management tool, low code/no code automation provides the self-service capability for marketing automation. Contextual targeting and better use of source data are important strategies for navigating cookie-free marketing and privacy concerns in 2023.
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The startup global warming map covers 2,038 marketing technology startups and scaleups
The global startup heatmap below highlights the global distribution of the 2,038 exemplary startups and scaleups we analyzed for this research. Created using StartUs Insights Discovery Platform, the heatmap reveals that the US and India have the highest marketing technology start-up activity, followed by the UK.
Below, you can learn about 18 of these 2,038 promising startups and start-ups, as well as the solutions they develop. These marketing tech startups are handpicked based on criteria such as year founded, location, funds raised, and more. Depending on your specific needs, your best options might look completely different.
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Top 9 marketing technology trends for 2023
1. Artificial Intelligence
AI provides insight into consumer behavior and maps the customer journey across all marketing mediums. Automate key marketing activities like lead generation, behavior analysis, personalization, customer relationship management (CRM) and other repetitive tasks. This improves workforce productivity and allows marketing managers to create and analyze complex marketing models and increase return on investment (ROI). Additionally, conversational marketing using live chats and chatbots allows for 24/7 customer interaction and data collection. AI also assists in intelligible audience segmentation and manages targeted paid marketing such as social media management (SMM) and pay-per-click (PPC) campaigns. Finally, natural language processing (NLP) enables real-time analysis of customer sentiment, delivering relevant and engaging experiences at scale.
Adelaide allows measurement of ad effectiveness
chilean startupAdelaidebuildAI emotion, its software for measuring the effectiveness of ads based on behavioral analysis. Leverages computer vision with ML and emotion recognition to measure ad performance for viewer attention, emotion arousal and content effectiveness. The software also provides insight into emotional responses to digital content, predictive analytics and competitive intelligence for effective media planning. This allows advertisers to determine the most effective ad concepts and increase attentive reach for higher returns on ad spend.
Qopywriter.ai provides AI-powered content creation
estonian startupQopywriter.aicreates an AI-powered content creation platform. The startup's writing tool takes the title description and article type as input and uses ML and NLP models to generate unique articles. Output content is of human-like quality and meets search engine optimization (SEO) guidelines. In this way, Qopywriter.ai automates marketing and content creation tasks for marketers, SEO managers and copywriters.
2. Extended Reality
Startups are increasingly using augmented and virtual reality (AR/VR) to deliver an immersive customer experience and increase engagement. These solutions equip marketers with measurable engagement options, such as geofencing elements for location-specific targeting, virtual events, and storefronts. XR, along with technologies such as drones, interactive billboards and holograms, promotes experiential and guerrilla marketing activities. Startups are creating out-of-home (DOOH) digital advertising solutions to show dynamic ads and measure return on ad spend (ROAS) in real time. Companies are also using hybrid events to reach their global audiences and measure marketing attribution. In addition, advertising campaigns with 360-degree videos, holographic projections and drone light shows are other XR applications to capture the user's attention.
Aryel facilitates augmented reality advertising campaigns
arielis an Italian startup developing a software platform to create AR-enhanced advertising campaigns accessible through smartphones. The startup's drag-and-drop builder allows users to create immersive product displays in real-life contexts and enrich marketing campaigns with interactive AR triggers. It also provides real-time interaction and geodata analysis of campaigns and suggestions to improve marketing strategy. Businesses and marketers use the platform to optimize conversion rates, increase customer loyalty and attract new leads.
EEXAR powers augmented reality sales presentations
chinese startupEEXARdevelopsEEXAR presentation, a sales technology software for AR-powered virtual presentations. Organize and enable creative visualization of commercial product data by generating AR catalogs, interactive 3D models and color versions of products. The software also guides the audience through the presentation and monitors the activities of the participants. Sales and marketing teams leverage this to deliver engaging virtual presentations and drive offline sales.
3. Social Commerce
Live and non-live streaming on social media for product sales, reviews and consumer interaction continues to increase revenue opportunities for businesses. These platforms offer a cost-effective alternative to paid advertisements and allow data collection based on user consent. Selling merchandise while streaming remains the top subtrend in social commerce, followed by vlogs and short video content. Furthermore, companies and marketing agencies use these media to convey brand messages, create new trends and improve customer engagement. Also, expensive celebrity influencers are being replaced by virtual social media influencers to promote brands and products. Therefore, startups are providing tools to streamline their workflows for better communication between influencers and fans. In addition, companies strive to organically increase their visibility in search rankings, as well as build credibility and leverage User Generated Content (UGC) for this purpose.
inStreamly helps in managing streamers
Polish startupinStreamlyprovides a streamer management platform that connects brands and streaming platforms with microstreamers. It allows brands to run sponsored content and run campaigns embedded in live streams from various micro-influencers with highly engaged communities. The platform provides live statistics per campaign per streamer for campaign views, click-through rates (CTR) and cost per click and acquisition (CPC/CPA). This allows brands to non-invasively reach their target audience and build trust among Gen Z users.
Reeler improves UGC management
swedish startupwindermakes it easy to collect, organize and publish UGC. The startup's eponymous platform accumulates all kinds of content shared by users of various social media platforms through hashtags or emails and landing page forms. It allows marketing teams to tag and organize content and create their own media library to use in their cross-channel marketing campaigns. This, in turn, allows brands to drive customer engagement.
4. Consumer privacy
Providing a personalized experience while keeping user data private is a crucial element of MarTech Stacks. The introduction of advertising transparency measures by companies like Apple and Google is based on privacy rights and concerns about the General Data Protection Regulation (GDPR). Startups and scaleups are offering solutions to target audiences without relying on third-party data obtained by installing cookies or advertising identifiers. This includes conventional contextual advertising and intent-based solutions for marketing micro-moments, but with better automation. These MarTech tools enhance calls to action (CTAs) using signals like clicks, app installs, page views, registrations, etc., where users voluntarily share their personal data. Technologies like AI, ML and blockchain further help to create responsible marketing tools based on trust and transparency.
GreenCube advances in lead generation
canadian startupgreen cubedevelops an AI-powered sales outreach platform that does not use third-party data for lead generation. Generate smart sales leads by reaching prospects through personalized follow-up messages across multiple platforms. The platform sets the sales cadence with leads that match the brand's Ideal Customer Profiles (ICPs) and provides in-depth analysis of convertible leads and the sales funnel through its scoring system. This provides brands with unique conversion-ready lead generation without compromising consumer privacy.
Qwarry offers contextual advertising
French startupqwarryprovides an advertising technology platform for contextual advertising. It comprises the editorial content of a given webpage and provides a brand and semantic appropriateness score to measure relevance to ad placement. The platform uses proprietary ML and natural language understanding (NLU) algorithms to provide scoring and enable real-time bidding (RTB) to display ads on a wide range of premium websites. This allows advertisers, marketing agencies and brands to serve interest-based ads without using personal user data while complying with GDPR regulations.
5. Web3 Marketing
Web3 marketing aims to decentralize marketing and provide a playful and interactive user experience. Startups and scale-ups use blockchain-based tools to enable targeted marketing, decentralized web hosting, ad fraud prevention, and peer-to-peer (P2P) interactions. Brands generate excitement by issuing NFT collectibles, limited edition tokens, digital tickets and authentication of ownership of digital assets. Web3 marketing further equips marketers to navigate brand relationships from physical to virtual environments, enhancing the customer experience. In addition, Web3 technologies ensure consumer data privacy through their private-by-design infrastructure.
Unchained Carrot offers rewards marketing
loose carrotis a Dutch startup that developstraffic routes, your software to create reward-based marketing campaigns and increase traffic.traffic routescollects user data from proprietary and third-party mobile and web applications to automate marketing tasks. Leverage blockchain, real-time MarTech, and event-driven sequences to validate reward delivery across all channels and deliver ROI, conversion, and lead insights. This allows businesses and content creators to securely validate, track and customize loyalty and rewards programs at any point in the customer journey.
Flyy gamifies customer interaction
indian startupflyingdevelops gamification as a platform to improve customer engagement in marketing campaigns. Marketing teams use the startup's plug-and-play modules to create pre-built and custom event-based challenges that add gamification to routine user referrals and actions. Prompt and incentivize users to take preferred actions and offer rewards through your integrated platform. Flyy enables companies to design end-to-end customer journeys that increase user engagement, acquisition and retention.
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6. Big Data and analytics
Big data and analytics streamline data management and real-time analysis of marketing activities across all channels. Businesses are using Customer Data Platforms (CDPs) to leverage zero-party data and deliver personalized content. These platforms unify customer data and provide marketing performance and ROI assessment through key performance indicators (KPIs). Integrated solutions also provide full cycle reporting, increase productivity, and manage online reputation and workflows. Additionally, advanced analytics improves content planning, documentation, and customer retention, greatly benefiting companies transitioning to digital processes.
Antsomi offers a customer data platform
startup singapurenseAntsomibuildCDP365, an AI-based CDP. Create a customer-centric view by ingesting data from all customer touchpoints into a single dashboard with multi-dimensional views. The platform uses data to enable real-time automation and personalization of marketing activities across online and offline channels. Its application programming interface (API) connects with third-party marketing stacks and enables customer engagement teams to drive customer lifetime value (CLV).
Audianc makes audience management easy
Startup based in the United Arab EmiratesPublicdevelops an infrastructure-independent ad technology platform for managing internal user data. The startup's audience management platform uses proprietary ML algorithms, big data and analytics to combine anonymous user data and create online personas. Use these online personas for smart audience targeting in digital marketing campaigns and increase campaign efficiency. Advertisers use this platform to improve campaign ROI and targeting accuracy.
7. Plataformas Low-Code/No-Code
Low-code/no-code platforms provide small and traditional businesses with easy-to-use tools for marketing automation. They offer a decentralized self-service capability with their built-in intelligence to simplify repetitive tasks. While these platforms provide limited customization, startups are developing low-code or no-code CRM and business intelligence (BI) software packages that ensure versatility in data usage. Furthermore, predictive analytics, social media ad scheduling, generative AI, and email marketing automation are some of the features these tools provide. Other no-code platforms enable application development that allows companies to quickly test and deploy new applications and introduce new revenue opportunities. This improves efficiency, reduces dependence on IT teams, and provides information for effective decision-making.
BettrAds simplifies ad performance measurement
brazilian startupBettrAnnunciosoffers a datastore automation tool that measures ad performance. The startup's eponymous codeless platform automatically measures and reports marketing attribution across multiple channels and provides real-time insights for campaign optimization. Simplify customer data management by integrating with all digital media and tracking KPIs. BettrAds automation reduces the time marketing teams spend reporting campaign performance and increases team productivity.
Moonwalk accelerates code-free Web3 development
startup based in the United Statesmoonwalkbuilds a Web3 platform that promotes the development of NFT utilities and Web3 economies. startmoonwalk launch padThe toolkit leverages blockchain to facilitate the development of NFTs, tokens, branded wallets and other Web3-enabled digital assets without any coding knowledge. Brands and creators use it to launch and distribute their branded NFT collections, tickets and metaverse-ready digital assets through proprietary or third-party marketplaces. Furthermore, it allows brands to build communities and engage with their audience by offering closed-loop or play-to-win (P2E) social rewards.
8. Voice Marketing
The increased market penetration of smart speakers and virtual assistants via smartphones and mobile devices is directly impacting voice searches. Marketers are capitalizing on this growth by moving into voice commerce, programmatic audio advertising, and remarketing. Voice assisted selling or voice commerce solutions range from improving user experience (UX) design for voice content to cross selling suggestions and AI powered upsells. Streaming music and podcast services are also privacy-safe avenues for delivering ads at scale to highly engaged and targeted audiences. Startups are developing solutions like publishing and hosting platforms, quality equipment and marketplaces to connect podcasters with brands. Voice commands are based on intent and therefore improve content visibility and brand awareness.
VOX develops voice assistants
startup disasterVOXprovides a conversational AI platform to develop voice assistants and voice-enabled applications for chatbots. Its voice assistants automatically generate human-like conversations and interact with users in a personalized way. Additionally, the platform uses predictive modeling, big data, and analytics to analyze conversational data and create consumer archetypes for better engagement. Brands and businesses use VOX to connect with customers through their preferred channels, reduce wait times and maximize operational efficiency.
Julep simplifies podcast hosting
german startupJulepoffers a platform for podcast monetization, hosting and production, as well as a marketplace to connect podcasters and advertisers. It has premium audio quality, content storage, cross-platform publishing and performance information. The platform also supports dynamic ad insertion technology to schedule and replace branded ad campaigns on individual episodes. Podcast creators use the Julep solution to monetize their content and increase reach, while advertisers use it to implement podcast ads and target specific audiences.
9. Marketing omnicanal
Effective audience positioning and targeting requires an omnichannel marketing strategy. Startups are developing marketing technologies that allow SMS, email, phone calls and chatbot campaigns to be managed through a single platform. Additionally, demographic and behavioral targeting based on third-party data is disappearing, forcing marketers to use CTV and OTT to deliver relevant ads. Furthermore, content becomes the key to determining the right audience and forming relevant audience segments. Omnichannel marketing automation and programmatic advertising across all forms of media are areas where startups are creating innovative solutions.
TVDataNow (TVDN) allows CTV attribution
startup based in the United StatesTVDNprovides a measurement and optimization platform for CTV and OTT advertising campaigns. Provides cross-device CTV attribution and collects campaign performance data through ad exposure placement and website conversion pixels. The platform delivers performance results through its proprietary cross-device attribution graph around user-selected KPIs. Thus, TVDN allows CTV marketers to track metrics such as impressions served, households reached, and conversions delivered with greater visibility.
Wapping helps manage omnichannel loyalty
Wappingis a Spanish startup that develops an omnichannel loyalty management platform. Combine commerce and customer data management (CDM) to bring online and offline channels together in a single dashboard. The platform uses this data to analyze consumption habits, dropouts and customer satisfaction, among others. This allows retailers to better plan up-sell and cross-sell efforts, as well as deliver personalized experiences. Consequently, the Wapping platform improves conversion and retention rates, sales and customer satisfaction.
Discover all marketing technologies, trends and emerging companies
In the future of MarTech, the use of metaverse and Web3 marketing shows an upward growth trend. So it becomes imperative that each of these solutions is optimized for mobile devices. Startups are already experimenting with wearables and IoT to provide unique marketing experiences. These technologies also enable first-hand data collection and effective ad delivery. In addition, growing concerns about data privacy will require stricter data management policies and regulations.
The startup and marketing technology trends outlined in this report only scratch the surface of the trends we identified during our data-driven innovation and startup research process. Among others, Web3, AI, blockchain and XR will transform the industry as we know it today. Identifying new opportunities and emerging technologies to implement in your business goes a long way toward gaining a competitive advantage. Get in touch to quickly and thoroughly explore new companies, technologies and trends that interest you!
What are the key technology trends for 2023? ›
Here are some of the Latest Top Technology Trends for 2023: Artificial Intelligence (AI) and Machine Learning (ML) Robotic Process Automation (RPA) Edge Computing.What are the digital business trends for 2023? ›
The top three digital transformation trends include change management, growing cloud migration, and the use of advanced technology like as Artificial Intelligence and Machine Learning. These trends can assist you in being more competitive and adaptable, which will help to future-proof your business model.What are the future technologies in marketing? ›
The technologies marketing companies are leveraging in 2023 and beyond are artificial intelligence (AI), extended reality (XR), Web3, metaverse, big data, and analytics. Additionally, social commerce and omnichannel marketing uphold their position as the top medium for marketing and advertising.How will marketing change in the next 10 years? ›
Marketers will place increased importance on the use of first-party data, and brands will have to shift focus and work harder to use this data more effectively, engaging thoughtfully with consumers on their website rather than third-party sites.What technologies will play a dominant role in year 2025? ›
- Mobile Internet. Interfaces, formats, sensors and apps will evolve as mobile computing devices dominate internet connectivity. ...
- Artificial Intelligence. ...
- Virtual and augmented reality. ...
- Cloud technology. ...
- Internet of Things. ...
- Advanced robotics. ...
- Biometric technology. ...
- 3D printing.
In 2023, a significant trend in digital transformation will be the expanded use of automation technologies. Similarly, effective use of cloud technologies, low-code/no-code tools, hyper-automation, AI, and other technologies would greatly aid company scaling.What industry will boom in 2023? ›
- CBD Product Manufacturing in the US. 2023-2024 Revenue Growth: 28.0% ...
- 3D Printing & Rapid Prototyping Services in the US. 2023-2024 Revenue Growth: 26.2% ...
- Solar Power in the US. 2023-2024 Revenue Growth: 25.5% ...
- International Airlines in the US. ...
- Tour Operators in the US.
The Future Of Digital Marketing
Marketing is shaping into virtual format in which to interact with customers. Augmented Reality (AR) and Virtual Reality (VR) are playing a vital role in building business success. Graphical representation of products answers many customer queries.
The future marketing trends of 2025 will focus on interactive, engaging communication with the consumer more than ever before and making advertising easier than ever before.What are the trending technologies in next 5 years? ›
Forrester predicts AI, machine learning, and automation will create 9 percent of new U.S. jobs by 2025, jobs including robot monitoring professionals, data scientists, automation specialists, and content curators, making it another new technology trend you must keep in mind too!
What are the future technology trends? ›
IoT being a prominent part of new technology trends 2022, the IoT app development companies are expected to witness increased attention being paid to edge computing for enabling intelligent networks, in which the connected devices will be performing the necessary analytics right at the location and would use the ...What are the latest marketing trends? ›
Top digital marketing trends (2023):
01 Artificial Intelligence (AI) 02 The new wave of influencer marketing. 03 Personalized marketing. 04 Short-form video content.
However, here are a few trends you can expect to see by 2030: Voice search / AI-powered chatbots will be used more often by consumers. As we move towards an AI-powered world, users increasingly rely on voice commands and artificial intelligence (AI) powered chatbots for their daily tasks.How is Gen Z changing marketing? ›
Who is Gen Z? Gen Z marketing requires more than simply selling a product. Born between 1996 and 2010, this generation is value-conscious and drawn to brands that “keep it real.” They're creative, bold, and the creators of many trends on TikTok, Instagram Reels, and other platforms.What technology to expect in the next 10 years? ›
Human-Like AI Will Likely Become A Reality
By 2030, there will be exponential improvements of computer processing power, voice recognition, image recognition, deep learning and other software algorithms. Likewise, natural language processing technologies like GPT-3 are constantly being updated and surpassed.
- AI Everywhere.
- The Future Internet (Metaverse)
- A Digitally Editable World.
- Re-architecting Trust With Blockchain.
- The Hyper-Connected, Intelligent World.
- Bonus Trend: Sustainable Tech.
Artificial intelligence, or AI, and machine learning refer to the ability of machines to learn and act intelligently, meaning they can make decisions, carry out tasks, and even predict future outcomes based on what they learn from data.What is trending at the consumer electronics show 2023? ›
CES 2023: seven tech trends at the Consumer Electronic Show in Las Vegas. CES 2023 tech trends: metaverses you can touch, alternative electricity-powered vehicles, money and energy-saving smart devices, and inclusive innovations for people with disabilities.What are the new trends that has come up due to digital transformation? ›
In 2023, many large or smaller companies in various industries have adopted the hybrid work model as a digital transformation strategy for their company culture. Such digital transformation requires them to use agile collaboration tools and modern performance management.What is digital future technology? ›
Digital future refers to the idea that all businesses will operate digitally in the future. There are any number of reports available dictating the digital future of business.
What sectors are expected to grow 2023? ›
If you're starting a business in 2023, it helps to enter a lucrative market. Insider asked 68 founders for their predictions of 2023's best industries for business. Many listed AI, healthcare, wellness, cannabis, and e-commerce as promising sectors.What are the fastest-growing tech sectors? ›
Some of the fastest-growing tech industries in the world in 2022 are revealed here, and they include FinTech (Financial Technology), Workplace Technologies, Cybersecurity, and Healthcare Technology. Additionally, Virtual Reality (VR), Cloud Computing, and Machine Learning are also rapidly growing tech industries.What industries are recession proof 2023? ›
Some recession-proof industries include healthcare, food manufacturing and supply, infant care and education, repair services, financial services, legal services and others.What is predicted for marketing 2023? ›
In 2023, ensure you're providing customers with everything they need to be — and feel — in control of their data. When people lack control over their data, they become sceptical of digital marketing. Provide accessible and understandable tools that customers can use to manage their privacy, whenever they want.What will digital marketing look like in 2023? ›
In 2023, there's going to be a shift in mindset from technical-based marketing to anticipation marketing. This will enable marketers to anticipate what customers want and then feed it into automation processes. This new mindset will now only make things more efficient but will enable personalization.What is the importance of digital marketing in 2023? ›
With the help of digital marketing, you can reach a whole new set of potential customers. Due to this, you can expand your company more easily. With the improvement in technology, you can also target your audience better and provide personalized recommendations.What industry is booming in 2025? ›
India's chemical industry is expected to reach US$ 304 bn by 2025, clocking an annual growth rate of over 15%. This means it could contribute to over 30% of the total manufacturing GDP of US$1 tn expected by 2025.What is the future of digital marketing in 2025? ›
Programmatic Advertising is taking place, providing dynamic modes of advertising to simplify digital ad campaigns. AI-enabled B2B customer experiences are set to increase with data and sales tech tools enabling automated, algorithmic decisions. Buyers are looking for seamless experiences with instantaneous results.How do you see the future of marketing in 2030? ›
To get to 2030 and beyond, marketers will need to put data to work, take an introspective look at their data and privacy blueprint, reinvent operating models, align with other departments for ultimate efficiency, and make sure that along the customer journey Marketing is delivering exceptional customer experience.Which technology is most in demand by 2030? ›
Artificial intelligence (AI), cloud computing, and virtual and augmented reality (VR and AR) are among the key technologies that will underpin the delivery of education in 2030.
What are the three current marketing trends? ›
Some examples of current marketing trends include email marketing, influencer marketing, and push notifications. Marketing trends help brands understand their audiences and deliver content and messaging on the right platforms at the right time.What are the 6 types of digital marketing? ›
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .What are the 3 types of market trends? ›
There are three main types of trends: short-, intermediate- and long-term. A trend is a general direction the market is taking during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively.Is there a bright future in digital marketing? ›
The future of digital marketing is bright and promising. In 2022, the field saw tremendous growth. The field may change; however, it won't die. Over time, marketers tend to adapt to the change to increase their reach to their customers.What will digital marketing look like in 20 years? ›
This means companies will continue to partner with micro-influencers to reach smaller, more dedicated audiences with products. Meanwhile, celebrities will become more reliant on social media to stay relevant among fans who grew up with easily accessible social media influencers.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024. And so it follows that Generation Beta will be born from 2025 to 2039.What does Gen Z want from brands right now? ›
Authenticity and Accessibility
Authenticity has become a marketing buzzword in its own right, but members of the Z Suite agreed that they want to feel emotionally connected to brands they buy from. They also want to feel represented in marketing materials and even in product design.
The future of the global economy lies in Artificial Intelligence (AI). AI is expected to be one of the fastest-growing industries of 2023, already valued at $328.34 billion. AI has begun to revolutionize many industries, such as healthcare, finance and transportation.Which industry will boom in next 10 years? ›
- 5G Security. ...
- Virtual Reality Gaming. ...
- Virtualization Software. ...
- Digital Education. ...
- Healthcare Predictive Analytics. ...
- Cannabis Edibles. ...
- E-commerce Logistics. ...
- Solar Energy Solutions.
- The Internet of Things.
- 3-D Printing.
- Finding Trust in the Sharing Economy.
- Wearables in Health Care.
- Virtual Reality.
- Connected Schooling.
- Digitized Hospitality.
What are the trends in marketing 2025? ›
By 2025, marketers will be slicing and dicing metadata for actionable insights and highly specific marketing. Brands will use complex combinations of personal data, location data and environment data to target their customers with the right message at the right time on the right device.Is digital marketing worth it in 2023? ›
The demand for skilled digital marketers will only increase in the coming years. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career. All these factors show that now is the best time to learn new skills and kickstart your career!How to market a product in 2023? ›
- Lead With An Inspiring Purpose. ...
- Focus On Relevant Content, SEO And SEM. ...
- Explore New Mediums. ...
- Start The New Year Off With Limited-Time Offers. ...
- Use The Holidays To Engage Customers In A Discussion. ...
- Include A Cause Or Purpose In Value Propositions.